Recently my Facebook news feed has become flooded with videos of my friends splashing themselves with ice cold water to raise awareness for ALS.
Voices have sprung up poo-pooing on it saying that it is silly viral fad and doing no good. Raising awareness is usually a term everyone uses with little understanding of what we are being made aware of. So I asked- are people becoming more aware?
What better place to look than to our modern source of knowledge and awareness - Google!
I looked up the worldwide Google trends in the last 90 days related to ALS. With no surprise my crude assessment shows a big spike since the start of the viral fad. Conclusion - people are reading about it.
It is a big jump to say people are being made more aware but at least they are reading up on it. Plus as a bonus ALS Association has raised a lot of money
"The organization’s national office has received $5.5 million for Lou Gehrig’s disease research since July 29, compared to $32,000 in the same period last year."
(Source:http://time.com/3111699/ice-bucket-challenge-als-donations/ )
So why not people of the internet- Keep splashing!
